Elykssor Clothing Launches New Designer Fashion Website 

Elykssor Clothing is proud to announce the unveiling of its new website (www.elykssor.com).  The website debut features a nine image campaign story, capturing the brand’s original collections for both men and women.  The new website embodies the true essence of Elykssor – art meets fashion, everyday meets glam, comfort meets trendy.   

The release of this new website is part of the Elykssor movement.  Elykssor Clothing has made the successful transition from a designer brand focused originally on shirts, to a designer label featuring a full collection of men’s and women’s clothing.  Through the launch of our new online boutique, the Elykssor team is excited to be able to share their unique, original fashion designs with customers around the world.  Their perfect combination of trend-setting concepts, quality craftsmanship and innovative style is set to expand the Elykssor lifestyle to a worldwide movement.  

The new website’s sleek layout and engaging interface is symbolic of this lifestyle brand’s innovative, unconventional approach to fashion.  The user-friendly layout provides customers with an interactive, secure experience.  Customers can browse through the latest designer collections and trends, see various product views and detailed clothing descriptions, and make easy, secure online purchases.  Through the website, visitors can keep up-to-date on events, view recent press coverage, browse celebrities supporting the brand, and follow the Elykssor team’s growth on the interactive blog.

The models featured in the campaign reflect those who wear Elykssor – real, beautiful, confident people with unique style and a taste for high fashion.  The photoshoot was set in the heart of Manhattan’s Lower East Side, a neighborhood with character, style and flare, which served as a perfect backdrop for the Elykssor campaign shoot.   

The unveiling of elykssor.com also features the introduction and release of a new collection of shirts inspired by the medieval origins of the mythical elixir of life.  These shirts are truly a unique combination of old meets new, coming together in a stylish, distinctive collection. 

Elykssor Clothing continues to evolve.  The focus is to continue producing fresh, new concepts in fashion, and the new website reflects the transformation of this lifestyle brand.  Consistent with the Elykssor philosophy, unique, original artistic designs will be combined with new clothing concepts to be introduced and soon to be premiered in their 2010 collections. 

To celebrate the new website launch, Elykssor Clothing is currently offering a 20% discount on all online sales!  To take advantage of this savings, visit: www.elykssor.com and use promo code “launch20” upon checkout.

The new Elykssor website has been designed and developed by Crazy Visionz (www.crazyvisionz.com)

Thank you for being part of the Elykssor lifestyle.

Prolong Life, 
Matthew J. Stern, Kyle Poissonnier & Steven Stern

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For press/media inquiries, please contact: Matthew J. Stern: 914-588-3536; matthew(at)elykssor.com